Account review
Review the existing Meta account, previous campaigns, audiences, tracking and historical performance where available.
Meta Ads management
Meta Ads that generate enquiries — not just clicks.
Facebook and Instagram advertising for UK service businesses, planned and managed directly by Jake.
From campaign strategy and creative direction through to tracking and ongoing optimisation, the focus is on generating genuine commercial opportunities rather than vanity metrics.
From £500/monthAdvertising spend paid separately to Meta.
Jake — founder, Ads Sorted8+ yrs
- 8+ years
- experience
- £5m+
- ad spend managed
- Meta + Google
- paid ads specialism
- UK
- service businesses
Is it the right platform?
When does Meta Ads make sense?
Meta works particularly well when potential customers can be reached before they actively start searching — especially when the service has a strong visual, emotional or problem-led buying trigger.
Home improvementTradesPrivate clinicsHigh-ticket servicesLocal service businessesEvents and consultationsAestheticsProperty and professional services
Meta is not right for every business. If I think Google or another route would make more sense, I’ll tell you.
The work
What does Meta Ads management include?
Strategy
Decide what should be advertised, how the offer should be positioned and what action the campaign should generate.
Campaign build
Build campaign structure, audiences, lead forms, retargeting and conversion journeys appropriately.
Ad copy
Write advertising copy designed to attract attention while properly setting expectations.
Creative direction
Advise on which videos, images, hooks and concepts should be tested.
Tracking
Make sure the campaign is measuring the actions that actually matter.
Ongoing optimisation
Review performance and make decisions based on real data rather than constantly changing campaigns without evidence.
Reporting
Explain performance clearly without drowning you in irrelevant platform metrics.
Creative
The ad creative matters more than ever.
Strong targeting cannot rescue weak advertising.
Meta campaigns need creative that quickly explains the problem, service or opportunity and gives the right person a reason to stop scrolling.
What I can do with creative
- Work with your existing videos and photography
- Identify stronger hooks
- Repurpose usable assets into advertising concepts
- Give clear instructions for new content where required
- Test different messages and visual approaches
Full professional video production is not included as standard. Where a campaign needs it, I’ll say so and we can discuss appropriate production support.
Conversion route
Lead form or landing page?
There is no automatic answer.
Meta Instant Forms can work extremely well when speed and volume matter. Landing pages can make more sense when the service needs additional explanation, qualification or trust before somebody enquires.
I choose the conversion route based on the business and the campaign rather than forcing every client into the same funnel.
Meta lead forms
- Fast
- Mobile-friendly
- Lower friction
- Useful for enquiry generation
Landing pages
- More room to establish trust
- More qualification
- Better for complex offers
- Greater control over the customer journey
The goal is not simply the cheapest lead. It is generating enquiries with a realistic chance of becoming customers.
After the lead
Getting the lead is only half the job.
A campaign is judged on the business it creates, so I also pay attention to what happens after the enquiry lands.
- Lead quality
- Speed to lead
- Appointment and conversation rate
- Follow-up
- Commercial return
Where useful, I can also help implement automated SMS, email, CRM pipelines and lead nurture systems.
Ask About Lead Follow-UpSelected campaign experience
Results from campaigns managed by Jake.
Multi-site service group
- £300k Meta advertising spend managed
- £3.6m+ client-reported revenue
- Supported a wider period of multi-location growth
Over a 12-month period, Jake managed approximately £300,000 in Meta advertising while supporting the wider marketing operation. The business reported more than £3.6 million in revenue associated with the campaigns during a wider period of multi-location growth.
High-ticket service business
- Approximately £4k monthly advertising spend
- £300k client-reported revenue
- Seven-month campaign period
Across a seven-month campaign period, the business invested approximately £4,000 per month in advertising and reported around £300,000 in revenue associated with the campaigns Jake managed.
Owner-led service business
- £30k client-reported campaign revenue
- Local lead-generation campaign
- Campaign managed by Jake
An owner-led service business running a local lead-generation campaign managed by Jake reported £30,000 in revenue associated with the campaign.
Results from campaigns managed by Jake before launching Ads Sorted. Revenue data was supplied by the respective businesses and has not been independently audited. Results vary according to the offer, market, budget, pricing, sales process and follow-up. No specific result is promised or guaranteed.
Jake
Founder, Ads Sorted
Your Meta Ads are managed by me.
I’m Jake. I’ve spent more than eight years working hands-on with paid advertising for service businesses.
I personally plan, build and manage Ads Sorted advertising campaigns.
You will not be passed between salespeople, junior account managers and media buyers every time you have a question.
How it works
How it works
- 01
Free ads review
Tell me what you sell, what you are currently doing and what you want to improve.
- 02
Strategy
I review the offer, market, existing account and customer journey.
- 03
Build and launch
Campaigns, tracking and conversion routes are prepared and tested.
- 04
Optimise
Campaigns are managed based on real performance and commercial feedback.
Pricing
Meta Ads management
From £500/month
The exact management fee depends on campaign complexity, number of services being promoted, tracking requirements, advertising budget and overall scope.
Advertising spend is paid separately and directly to Meta.
What the monthly fee covers
- Strategy
- Campaign build
- Account management
- Copy
- Creative direction
- Tracking
- Lead-form and landing-page guidance
- Ongoing optimisation
- Performance reporting
- Direct access to Jake
Prices are starting prices in GBP. Final pricing and any applicable VAT are confirmed in writing before work begins.
Free ads review
Get a free Meta Ads review.
Send a few details and I’ll come back with an honest first view of your Meta advertising — what I would keep, what I would change and what I would test next.
Meta Ads questions I’m usually asked.
There is no universal budget. The sensible starting point depends on location, service value, market size, competition and what a successful customer is worth to the business. I’ll recommend a realistic starting point during the initial review.
Campaigns can begin generating data quickly, but meaningful optimisation requires enough real performance data to make sensible decisions. Paid advertising should not be judged after a handful of clicks or a couple of days.
No. No responsible advertiser can guarantee a particular volume or cost per lead. Results depend on the offer, market, advertising budget, creative, competition and follow-up.
I handle the advertising copy and creative direction. Existing photography and video can often be repurposed. If additional content is needed, I’ll give you a clear brief or discuss appropriate production support.
Both. The right route depends on the service, buying decision and level of qualification needed.
Yes. Where appropriate I can also help with CRM setup, SMS, email and automated lead follow-up systems.
Where audience size and strategy justify it, yes. Retargeting can be used to reach people who have previously visited the website or engaged with the business.
Google Ads management
If your customers already search for what you do, Google may capture that demand more directly. The two platforms often work well together.
Google Ads managementWebsites and landing pages
Where the advertising needs a stronger destination, conversion-focused landing pages and service-business websites can be built separately, from £995.
See all servicesWant me to take a look at your Meta Ads?
Tell me what your business does and what you are currently running. I’ll give you an honest first view of what I would keep, change or test next.