Account review
Review current campaigns, keywords, tracking, search terms and historical performance.
Google Ads management
Be there when your customers are already searching.
Google Ads management for UK service businesses that want to appear when potential customers are actively looking for the service they provide.
Campaigns are planned and managed directly by Jake, with a focus on search intent, genuine enquiries and sensible use of budget.
From £500/monthAdvertising spend paid separately to Google.
Jake — founder, Ads Sorted8+ yrs
- 8+ years
- experience
- £5m+
- ad spend managed
- Meta + Google
- paid ads specialism
- UK
- service businesses
Is it the right platform?
When does Google Ads make sense?
Google is particularly powerful when people already know they need the service and actively search for it.
TradesEmergency servicesHome improvementPrivate healthcareProfessional servicesLegal and financial servicesLocal service businessesHigh-value treatmentsSpecialist services
If search demand is weak or Meta is likely to create the opportunity more effectively, I’ll tell you.
The work
What does Google Ads management include?
Keyword strategy
Identify searches that indicate genuine buying intent rather than chasing irrelevant traffic.
Campaign structure
Build tightly organised campaigns around services, intent and location.
Negative keywords
Actively exclude irrelevant searches that waste budget.
Ad copy
Write clear ads that match what the potential customer is searching for.
Location targeting
Focus advertising on areas the business can realistically serve.
Conversion tracking
Measure enquiries, forms, calls and other commercially useful actions.
Search term reviews
Regularly review what users actually typed before clicking.
Ongoing optimisation
Improve bidding, budgets, keywords and campaign structure based on performance.
Where budget disappears
Google Ads can get expensive very quickly when it is poorly managed.
Most of the waste I find in existing accounts comes from the same handful of problems.
- Paying for irrelevant searches
- Broad keywords pulling in poor intent
- Advertising outside the real service area
- Competitor and informational searches wasting spend
- Calls from people looking for another company
- Poor conversion tracking
- Sending expensive clicks to weak pages
My job is not simply to get more clicks. It is to reduce wasted spend and focus budget on searches with genuine commercial intent.
Where the click lands
The click is only the start.
A strong Google campaign can still underperform if the landing page is confusing, slow or does not give the visitor enough reason to enquire.
Where needed, conversion-focused landing pages can be built separately.
Ask About Landing PagesWhat I review on the page
- Message match
- Offer clarity
- Trust
- Mobile usability
- Contact routes
- Forms
- Tracking
- CTA placement
Wider paid advertising experience
Results from campaigns managed by Jake.
Google Ads forms part of my wider paid advertising experience. The examples below show selected commercial outcomes from historical campaigns I managed across paid media. Where a result relates specifically to Meta advertising, this is stated clearly.
Multi-site service group
- £300k Meta advertising spend managed
- £3.6m+ client-reported revenue
- Supported a wider period of multi-location growth
Over a 12-month period, Jake managed approximately £300,000 in Meta advertising while supporting the wider marketing operation. The business reported more than £3.6 million in revenue associated with the campaigns during a wider period of multi-location growth.
High-ticket service business
- Approximately £4k monthly advertising spend
- £300k client-reported revenue
- Seven-month campaign period
Across a seven-month campaign period, the business invested approximately £4,000 per month in advertising and reported around £300,000 in revenue associated with the campaigns Jake managed.
Owner-led service business
- £30k client-reported campaign revenue
- Local lead-generation campaign
- Campaign managed by Jake
An owner-led service business running a local lead-generation campaign managed by Jake reported £30,000 in revenue associated with the campaign.
Results from campaigns managed by Jake before launching Ads Sorted. Revenue data was supplied by the respective businesses and has not been independently audited. Results vary according to the offer, market, budget, pricing, sales process and follow-up. No specific result is promised or guaranteed.
Jake
Founder, Ads Sorted
Your Google Ads are managed by me.
I’m Jake. I’ve spent more than eight years working hands-on with paid advertising for service businesses.
I personally plan, build and manage Ads Sorted advertising campaigns, including the search-term and budget decisions that most affect what you spend.
You will not be passed between salespeople, junior account managers and media buyers every time you have a question.
How it works
How it works
- 01
Free Google Ads review
Tell me what you sell, where you work and what your current advertising is doing.
- 02
Search and account analysis
I look at search demand, existing campaigns, search terms, tracking and where budget is going.
- 03
Build or restructure
Campaigns, keywords, negatives, location targeting and tracking are built or rebuilt properly.
- 04
Ongoing optimisation
Search terms, bids, budgets and structure are reviewed against real enquiries, not clicks alone.
Pricing
Google Ads management
From £500/month
The exact management fee depends on campaign complexity, number of services, number of locations, advertising budget, tracking requirements and overall scope.
Advertising spend is paid separately and directly to Google.
What the monthly fee covers
- Search strategy
- Keyword research
- Negative keywords
- Campaign build
- Ad copy
- Location targeting
- Tracking
- Search-term optimisation
- Budget optimisation
- Reporting
- Direct access to Jake
Prices are starting prices in GBP. Final pricing and any applicable VAT are confirmed in writing before work begins.
Free ads review
Get a free Google Ads review.
Send a few details and I’ll take an initial look at your current setup, search opportunity and where budget may be getting wasted.
Google Ads questions I’m usually asked.
There is no fixed answer. Search volume, average click cost, geography and customer value all affect the sensible starting budget.
Poor keyword matching, broad targeting and weak negative-keyword management are common causes. Search terms need to be reviewed regularly.
Yes. Existing campaigns can be audited before deciding whether they should be improved, restructured or rebuilt.
No. Google Ads can capture existing demand, but no advertiser can responsibly guarantee a specific volume of leads or sales.
Yes. Reliable conversion tracking is fundamental to understanding what the advertising is actually generating.
Where it genuinely makes sense. I do not use a campaign type simply because Google recommends it.
Yes. I can make conversion recommendations and can also build landing pages separately where required.
Meta Ads management
If demand needs creating rather than capturing, Facebook and Instagram advertising can reach the right people before they start searching.
Meta Ads managementWebsites and landing pages
Where the advertising needs a stronger destination, conversion-focused landing pages and service-business websites can be built separately, from £995.
See all servicesWant to know what I’d change in your Google Ads?
Send over a few details and I’ll take an initial look at your current setup, search opportunity and where budget may be getting wasted.